SAG invented the first RFID Smart Disc in 2001, has brought the total impact in utilizing technology.

Smart Disc for Ticket

Leading top of the world, RFID Smart Disc is designed to apply in various fields, both in functionality and features, such as Security and Access Control, Loyalty Program, Identification, Entertainment Business, Payment Tool ,and Tickets for Movie or Movie Premier, Show Promotions, Invitations, Seminars, Event Entrances, Medical Treatments, Public Transport, TV Games and etc distinguished from the traditional passes or tickets to be through away but could be personal collections.  The identification festure has the same performance.

Case: Smart Disc for Movie Premier Ticket

Fast Pass and Identify
2004, as a famous movie script Kill Bill 2, SAG demonstrated in Japan Herald Film.  The customers were able to use the smart disc for digital tickets (like contactless smart card) for entering a cinema by closed to the reader.   The reader was able to have 250 audiences to enter in approximately 15 minutes without waiting in queue for the ticketing inspectors to check the tickets.  After audience purchased the smart disc from store or internet, they were able to register personal information such as names, races, occupations, blood types, educational backgrounds, hobbies and etc through internet in advance at home. There also had a reception counter for audience register in front of the entering gate of theater.  With these special functions, they could see these information and the greeting messages from the monitor while the digital tickets were closing to the reader.

Additional Medium
The preview and interviews would all be installed in the smart disc that the customers were able to see the contents included in one ticket.  The customers do not need to wait for a TV show or log on a website for movie premiere or interviews.

Cashless Vending
Moreover, special and personalized were not the only idea.   Cashless vending addressed out the convenient function that the customers were able to store a limited amount of money that could pay for the movie or snacks, such as popcorn, soft drinks or hot dogs.   Based on the above-mentioned, SAG smart disc made customers to feel that were not only capable in various functionalities, but also designed for one. It’s one kind of novelty tickets to feel like a VIP.

New Type of Marketing
SAG RFID smart disc was the original whole new type in marketing.  The film association was able to track the amount of people attending this festival through RFID technology.  The smart disc can also be designed as questionnaire to have the customers’ tickets closed to the reader and through the monitor to answer the questions.  They may get the souvenir, after doing the questionnaire.  Moreover, it also could assist the theater owners for improvement by gathering statistic about the consumer preference.  The database would record what types of movies that a particular customer favored, for example.  With the information, the theater could actively to promote particular types of movies by personal taste, not just passively through website or newspaper.  In addition, based on questionnaire the owners were able do some modifications that would attract customers to keep coming back.

Other Applications

With all the benefits from the movie ticket, SAG smart disc is able to apply in plenty fields.

A. Show Promotion

SAG smart disc also can be applied in the shoes or adornment industries for show promotion that the location, features, styles and etc. of products will appear on monitor automatically when visitor shows their smart disc close to the reader.  Suppliers are able to present the new collection by personal taste through the system or personal data.

B. Entertainment Ticket

SAG smart disc could save all the related information like game schedule of basketball (NBA), baseball (MLB), football (NFL), soccer (UEFA), race (F1 / Rally Race), combines with the function of ticket, consumer could also put the amout of money to pay for each game they want to attend. Smart disc could be printed the Logo, Brand, Mark, Mascot or Star Player of the team for their team supporters.

There are a lot of designs for different applications that would assist to have a successful and unique, such as movie premieres, seminars, show presentations or conferences that the people who join the above-mentioned places are not only have great impression, but also bring tons of potential business opportunities. The appended value is unpredictable.

SAG smart disc has the same identification function with proximity card, so smart disc could also be combined with many RFID technologies, like MIFARE technology, EM technology, Texas Instruments technology..etc.
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